Executive Intelligence Series

Wealth Disruption Atlas

How software and AI are unbundling Wealth Management

The Wealth Startup Map

Challengers grouped by the service segments of the wealth value chain. Hover a logo for what the company does; click to open its website.

Planning & Advice

AI-led financial planning and personalised advice for households.

Origin logoOriginOriginHolistic AI financial planning across spending, saving, investing and protection — direct to consumer and via workplace benefits.useorigin.comPortfolioPilot logoPortfolioPilotPortfolioPilotAI portfolio diagnostics and personalised investment advice across a household's full set of holdings.portfoliopilot.comTIFIN logoTIFINTIFINAI wealth platform for personalisation, adviser intelligence and client engagement, sold to wealth and asset managers.tifin.comRange logoRangeRangeFlat-fee wealth management platform combining financial planning, tax optimisation and investment management for high-income households.range.comFacet logoFacetFacetSubscription-based financial planning with CFP professionals covering investments, retirement and everyday money decisions.facet.comArta Finance logoArta FinanceArta FinanceDigital family office for accredited investors: institutional private markets, structured products and AI-driven public market strategies.artafinance.comArca Financial logoArca FinancialArca FinancialAI-native wealth manager pairing human advisers with agentic AI infrastructure to automate operations and deliver proactive planning.arcawealth.aiMezzi logoMezziMezziAI portfolio monitoring and fiduciary insights for self-directed households, focused on tax efficiency, fee reduction and risk.mezzi.comBoldin logoBoldinBoldinDIY retirement and financial planning software letting individuals model multi-scenario plans across taxes, healthcare and property.boldin.comRetirable logoRetirableRetirableHolistic decumulation platform combining fiduciary advice, investment management and spending tools for people entering retirement.retirable.com

Portfolio Management & Robo-Advice

Automated portfolios, rebalancing and tax-aware investment management.

Betterment logoBettermentBettermentRobo-advice and automated portfolios with tax-loss harvesting; also an adviser platform for RIAs.betterment.comWealthfront logoWealthfrontWealthfrontDigital wealth management with tax-aware automation, direct indexing and high-yield cash products.wealthfront.comaixigo logoaixigoaixigoWealth-management software APIs for portfolio analysis, advisory and portfolio management inside banks.aixigo.comFrec logoFrecFrecDirect indexing and automated tax-loss harvesting, letting retail investors replicate indices while minimising capital gains tax.frec.com

Brokerage & Execution

Self-directed trading platforms with automated strategies built in.

Public logoPublicPublicBrokerage platform with automated investing strategies across stocks, ETFs, bonds and alternatives.public.comM1 logoM1M1Automated brokerage combining custom portfolio 'pies', rules-based rebalancing and margin borrowing.m1.com

Tax & Adviser Productivity

Software that removes manual work from the adviser's day.

Holistiplan logoHolistiplanHolistiplanAutomated tax-return review and client-ready tax-planning reports for financial advisers.holistiplan.comValur logoValurValurDigitises advanced tax strategies — trusts, opportunity zones and deferral structures — for income, capital gains and wealth transfer planning.valur.comapril logoaprilaprilEmbedded AI tax engine letting fintechs and financial institutions offer personalised tax filing and year-round tax planning in-product.getapril.comSecfi logoSecfiSecfiEquity planning and financing for startup employees and executives: option exercise modelling, tax optimisation and liquidity.secfi.com

Platform & Infrastructure

The rails: core banking, custody, embedded wealth and data connectivity.

additiv logoadditivadditivEmbedded wealth infrastructure letting banks, insurers and consumer brands distribute wealth products.additiv.comAvaloq logoAvaloqAvaloqCore banking and wealth-management technology, delivered as SaaS and BPO to private and retail banks.avaloq.comFNZ logoFNZFNZEnd-to-end wealth platform infrastructure powering custody, trading and client servicing for institutions.fnz.comPlaid logoPlaidPlaidFinancial data connectivity and account aggregation APIs linking banks, apps and wealth platforms.plaid.comAltruist logoAltruistAltruistModern custodian and all-in-one platform for independent advisers, with the Hazel AI assistant automating back-office and client workflows.altruist.com

Reporting & Private Markets

Consolidated wealth reporting for UHNW families and access to alternatives.

Addepar logoAddeparAddeparWealth data aggregation, consolidated reporting and portfolio analytics for family offices and private banks.addepar.comAltoo logoAltooAltooSwiss family-office wealth aggregation with intuitive consolidated reporting across banks and asset classes.altoo.ioMoonfare logoMoonfareMoonfareDigital access to private equity and private markets with low minimums and semi-liquid structures.moonfare.comLandytech logoLandytechLandytechMaker of Sesame: consolidated data, multi-asset analytics and automated reporting for family offices running complex portfolios.landytech.com

Cash & Yield

Smart cash: maximising yield and insurance coverage on idle deposits.

MaxMyInterest logoMaxMyInterestMaxMyInterestAutomatically sweeps client cash between high-yield savings accounts to maximise interest and FDIC insurance coverage.maxmyinterest.comFlourish Cash logoFlourish CashFlourish CashWhite-labelled cash management for advisers, offering clients competitive rates and extended FDIC coverage.flourish.com

Insurance & Credit

Digital-first protection and lending against household assets.

Ethos logoEthosEthosDigital life insurance: data-driven underwriting gives consumers fast policies online, often without medical exams.ethos.comFigure logoFigureFigureBlockchain-based lending platform offering fast, automated home equity lines of credit and mortgage refinancing.figure.com

Estate, Legacy & Governance

Digitising the transfer and stewardship of family wealth.

Vanilla logoVanillaVanillaEstate planning software for wealth managers: visual plan building, document creation and scenario analysis.justvanilla.comEverSettled logoEverSettledEverSettledAI-driven estate settlement platform that guides executors through probate, automates administrative tasks and coordinates estate administration.eversettled.comClearEstate logoClearEstateClearEstateDigital estate settlement platform with professional guidance to streamline probate and administration for executors and families.clearestate.comEmpathy logoEmpathyEmpathyCombines technology and human support to help families handle the administrative, logistical and emotional tasks after a loss.empathy.comCapitaliz logoCapitalizCapitalizAdviser platform for business valuation and succession planning, helping mid-market owners transition and exit.capitaliz.comTrusted Family logoTrusted FamilyTrusted FamilySecure governance platform for family businesses and offices: communication, document management and multi-generational decision-making.trustedfamily.com

Structured Products & Platforms

Marketplaces and rails widening access to protective investment products.

Halo Investing logoHalo InvestingHalo InvestingTechnology platform giving advisers access to structured notes, buffered ETFs and annuities at lower minimums.haloinvesting.com